(英会話リスニングスクリプト)
When he visited retailers, he always left
one switched on, and soon orders began flooding in.
Perhaps without knowing, he had invented
Japan's consumer society, where people bought not just necessary
things, but also useful things.
As his businesses went from strength to
strength, he developed a philosophy of personal and corporate
improvement.
Furthermore, he developed the idea of total
embrace (marugakae) where it became impossible to separate
the life of the individual from that of the company he worked
for.
As Matsushita Electrics was not one of the
great family companies (zaibatsu) it was not closed after
the Second World War and he was able to rebuild and develop
more products.
Under brand names such as Panasonic, National
and Technics, his products dominated the world market.
Towards the end of his life, he had seen
signs that total embrace was the recent past, not the future
of Japan and warned that people were becoming too selfish
and that evil would result.
However, he was famous for his generosity
and when he died in 1989, he was the richest man in Japan.
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